(C) 2017 PURSUANT

Welcome Nonprofit Radio listeners! 

Like host Tony Martignetti, Pursuant is committed to the growth and sustainability of small- and mid-size nonprofits. That’s why we’re proud to sponsor Tony Martignetti Nonprofit Radio. And that’s why we offer you content to help you thrive. Check  us out below. 

For more info, join us at Pursuant.com. 

Demystifying the Donor Journey

Developing an intentional donor stewardship strategy isn’t just a “nice” thing to do for your donors; it’s one of the leading influencers in their desire to give again. It’s what transforms “transactional” fundraising, where you’re primarily soliciting donations with every touch, into a long-term “transformational” relationship-building approach to fundraising.

In this paper you will learn:

  • Why creating an intentional donor experience is essential to long-term success.
  • Three key common stewardship stumbling blocks.
  • Four ways to develop a donor journey and comprehensive stewardship program that delivers results.


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The Art of First Impressions

The first impression a donor has of your organization can make or break your chances of acquiring them — and it only takes a few quick seconds.

With so much riding on a single moment, how can your organization create exceptional first impressions that convert donors and lead to long-term donor loyalty?

In this paper you will learn:

  • Six guiding principles of an effective acquisition strategy (from mindset to metrics)
  • How to identify your organization’s unique value and use that insight to accelerate acquisition
  • Powerful creative techniques to tell your story and inspire donors to take action


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